Topic 3: Future Moves for the Industry

Future moves for the industry- A case study and seminar that assesses future technologies with photography and their impact on the industry.

What technology and innovation/ future moves for the industry are effecting us at the moment?

Possible discussion areas:

  1. DSLR/Movie Cameras, stills from movies, 4k industry standard.

DLRS movie features on cameras are not a necessary feature for most photographers. Paying for an expensive camera also invests in an inbuilt video recorder. Companies may do this as it can be cost effective buy combining these functions into one product. Photographers that specialize in cinema and film could benefit more purchasing a cinema camera with 4k resolution, is it really necessary to add this feature to a digital DSLR camera?

 

2. ISO versus Flash, is this the end for flash?

ISO is a relatively new feature that has continued to develop within cameras over a short period of time. There are some places were flash is not permitted such as galleries, museums and churches so ISO has been created to replace the flash feature. However the higher the ISO the more grain is visible in the image. ISO sizes have ranged from 25 to 102, 400. It is questionable whether or not this amount of ISO is actually necessary for photography, it appears that the more advanced that cameras become these days the less the features are used or needed.

Progression of ISO over the years:  25, 50, 64, 100, 125, 200, 400, 800, 1600, 3200, 6400, 12.800, 25.600, 51.200, 102.400

 

 

3. Light field cameras, Lytro etc. Flash in the pan?

Light field cameras are also known as ‘Plenoptic’ camera’s are are used to capture the intensity and the direction of the light. The main aim of the camera is to create a new type of imagery with complex use of light, in comparison to a standard DSLR camera, the light field camera only records the light intensity with multiple micro lenses.

 

 

4. Print Labs, what is the future for paper photographs?

Due to the vastly advancing technological age the demand for professional printing labs is becoming less prevalent. Photographers now have access to digital files, with less need to print the image becoming increasingly abandoned. Print labs now mainly based in London, in a postal and email age for product distribution.

 

 

5. The ‘Impossible’ Project (https://www.the-impossible-project.com/)

The Impossible Project was created in 2008 and is the future of instant photography. They successfully re-invented instant film materials for mass production. It is the process of polaroid photography were development time of the image is instant, requiring no need for the use of a lab, or computer. Impossible has now moved on from being a project but now being the only company in the world that that produces instant film for polaroid cameras. With a polaroid camera, the sheets op paper contain little pockets on them that holds the developer and fix, becoming unsealed and spread over the print during print production, within camera, so that the image is visible on the paper.

 

6. Which film formats will survive?

The three main formats:

  1. Large Format (5×4″/10×8″)
  2. Medium Format (120 roll film)
  3. 35mm 36x24mm

 

7.What is the next level for smartphone cameras?

Aperture and megapixels are the leading features in smartphone camera technology at the moment along with other upcoming specifications such as, 3D touch technology, Ultra HDR, Augmented Reality and 3D shooting with a single lens. All of these new and advanced technologies are ensuring that the smart phone keeps up to date with the modern DSLR camera.  The vast majority of phone cameras use Sony sensors for the main camera and Samsung sensors for the front facing selfie cameras and most smart phones with the best image quality had a sensor between 1/2.3 and 1/3 inches.

Image Signal Processor is the largest difference between image quality. Recently Apple have bought LinX ((Image Sensor Company) who provide multiple lenses, create 3D maps and improve image quality in low light.

The Light L16 Camera which used 16 lenses and sensors to recreate the ability of a DSLR sensor is said to be available very soon, pushing the smart phone market up to DSLR standards in the near future.

 

 

Bibliography:

DOLCOURT, J. (2013) Smartphone Cameras: What’s coming next? C/Net. [Online[ Available from: http://www.cnet.com/news/smartphone-cameras-whats-coming-next-smartphones-unlocked/                                                                                                        [Accessed: 04 April 2016]

IMPOSSIBLE, (2016). Future Analog of Instant Photography. [Online] Available from: https://www.the-impossible-project.com/                                                                              [Accessed: 04 April 2016]

MOYNIHAN, T. (2015) How Your Smart Phone Camera Should Suck. Here’s Why It Doesn’t. Wired. [Online] Available from: http://www.wired.com/2015/12/smartphone-camera-sensors/                                                                                                                       [Accessed: 04 April 2016]

SCHULTE, E. (2013). How The Impossible Project Gave Polaroid Cameras A New Lease On Life. Fast Company. [Online] Available from: http://www.fastcompany.com/3006865/takeaway/how-impossible-project-gave-polaroid-cameras-new-lease-life                                                                                         [Accessed: 04 April 2016]

 

 

 

 

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