Topic 5: Photographic Goods, Cameras and Equipment, Trade and Retail

There is a wide range of photographic goods, cameras and equipment available at variable prices on the market with advanced functions. Current DSLR models are the Canon 1-DX, Canon 5DS and the Nikon D-5. These are the choice for serious professionals but mirror-less camera’s are becoming ever more popular due to their portability, through reduced complexity. Models such as the Sony A7 offer 4k video recording in a small package.

There are several high street camera suppliers and photographic reproduction outlets, such as Wilkinson’s, Jessops, Curry’s, Calumet and Silverprint etc. These stored have reduced in number since the onset of digital photography, online shopping and the electronic sharing of images rather than physical production. There are several stores that offer lease facilities on equipment that can be useful to the professional photographer. In a similar manner to a plant hire shop to a construction worker. The loaning of equipment can give access to equipment usually not in the price range of the photographer, or considered economically viable to fully purchase for a single task.

Photographic paper is produced by four main types on manufacturing process consisting of different materials. These are;

  • (RC) Resin Coated
  • (RB) Fibre
  • (VC) Very Contrasted
  • (MG) Multi Grain

These different paper types produce slightly different final finishes to the image. They have application in certain scenarios were one would be more suitable than the other but in the main it is down to the photographer’s personal choice. Wex, Graphics Direct and Silverprint are all online retailers of paper and other photographic supplies.

Compact system cameras (CSC) can have specialised optics partnered with smaller sensors to achieve high levels of zoom and they are also very quiet because they are shutter-less. For spur of the moment shooting the (CSC) can be the photographer’s ‘go to’ due to their portability and ease of use. The term ‘point and shoot’ was coined in reference to the (CSC) and its simple functionality.

Advantages: compact in size and no mirror.

Disadvantages: digital view finder, low battery life and sometimes lacking in features compared to a DSLR. Usually a smaller sensor than a professional DSLR, although some DSLR mirror-less cameras are available.

 

Photography Industry Milestones:

  • Kodak History

http://www.kodak.com/ek/gb/en/corp/aboutus/heritage/milestones/default.htm

  • Agfa History

https://www.agfa.com/co/global/en/internet/main/about_us/history/index.jsp

  • Ilford History

http://www.ilfordphoto.com/aboutus/page.asp?n=139

  • Fuji Film History

https://www.fujifilm.eu/uk/about-us/history

  • Carl Zeiss History

http://www.zeiss.com/corporate/en_de/history.html

  • Leica

http://uk.leica-camera.com/World-of-Leica/100-Years-of-Leica-Photography/Leica-100-years

  • Nikon History

http://www.mir.com.my/rb/photography/companies/nikon/htmls/models/

http://www.nikon.com/about/info/history/

  • Canon History

http://www.canon.com/corporate/history/

http://www.canon.com/c-museum/en/camera-series.html

Photography Evolution:

Camera Obscura is a light tight box or room with a convex lens that mirrors the image from outside via the roof onto the surface inside of the box or room. This is an ancient optical device and the process takes place due to the light travelling in straight lines which are known as the rectilinear propagation of light.

 

Oskar Barnack was a German optical engineer and he were also the inventor of 35mm film photography. He worked for Leitz who specialised in optics, binoculars and telescopes. Before world war I he was asked to look for alternative ways of making a camera. He designed a small compact camera based on cinema film from the movie making industry, by turning the cinema film onto its side inventing 35mm, miniature film format.

 

Carl Zeiss German Optics- Carl Zeiss are a long established German manufacturer of optics for military, scientific and commercial use,.They are regarded the best lenses in the world at the manufacturing of optical instrumentation.

 

 

 

 

 

 

 

 

 

 

 

Camera Development:

Current improvements in camera technology have predominately been based in mega pixel detail and number. However, a shift towards higher dynamic range, better colour reproduction and faster processing have become prevalent.

  1. ISO Film speeds-  (50, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 25600, 51200, 102400)
  2. Aspect Ratio-
  3. Mega Pixel Count- (6mp, 12.8mp, 24mp, 36mp, 50.1mp)
  4. Maximum Aperture (standard lens f/3.5- f/5.6)
  5. Movie Mode

 

 

 

 

 

 

 

 

 

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